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This site braintreerug.com states the following, "Welcome to Braintree Rug Company - Boston areas premier family owned and operated flooring company." We observed that the website also said " Serving greater Boston area customers with the finest flooring products and services." It also stated " Please browse our web site, then stop by or contact us anytime. Our professional design staff will work with you to pick just the right combination of styles and materials to complement your home or business. Evening and weekend appointments are gladly accepted. For the Karastan on-line carpet catalog." The header had carpet as the highest ranking keyword. It was followed by laminate, rug, and rugs which isn't as ranked as highly as carpet. The next words the site used was oak. ceramic was also included but might not be viewed by search parsers.